Everything a brand needs to show up where families actually are.
Sponsor one event or all three, and here's the kit bag you get to play with. We build it around your brand, not the other way round.
Branding
Signage, finish arches & event-day collateral across every event you join.
Route activation
Cheer points, sampling zones and engagement areas on the routes.
Onsite activation
A dedicated brand presence in the event village — stands, sampling and experiences on race day.
Emails
Direct, permission-based access to our parent, school and participant email community.
Social media
Co-branded content, takeovers and race-weekend coverage across event & Motiv channels.
Website
Logo and profile placement on the Motiv Sports site and every event page you sponsor.
Hackney, May
Over 1,000 East London kids cross a real finish line every May.
A free youth running programme woven into one of the UK's biggest half marathon festivals. Pupils bank the miles at school and at home, then take on the final stretch at Hackney Marshes — crossing the exact same finish line as the adult field, to the exact same roar of the crowd.
- Full festival weekend at Hackney Marshes: HOKA Hackney Half, free Community 5K and Schools' Challenge
- Route through East London icons — Hackney Town Hall, Mare Street, Hackney Wick, Victoria Park
- Festival Village with live music, food and family fun zone all weekend
- 60+ Community Champions and the 12-week Hackney Academy embed the event locally
Schools' ChallengeOxford, October
500+ Oxfordshire children complete their own half marathon.
Primary school pupils rack up 12 miles over several weeks — in PE lessons, after-school clubs, or with mum and dad at the weekend — before running their final mile on the official closed-road course, cheered on like real half marathon finishers.
- Sold-out event weaving through Oxford's iconic streets and colleges
- Schools' Challenge sets off on race morning, ahead of the main field
- Event Village at University Parks with live entertainment for families
- Charity partners include national names Cancer Research UK, Alzheimer's Society & Macmillan — but Helen & Douglas House leads the charge of 15 local charities
London, July
A closed-road party through the heart of London, every July.
Central London's ultimate summer running celebration — closed roads from Piccadilly to Whitehall, past Big Ben, Trafalgar Square and the London Eye, with live bands, DJs and roaring crowds.
- Closed-road route starting on Piccadilly, finishing on Whitehall
- Passes Big Ben, Trafalgar Square and the London Eye
- One of the UK's premier city-centre summer races
Plus: a brand-new kids' 1K, joining the Saucony London 10K weekend.
We're currently developing a children's 1K to sit alongside the main race — bringing a similar model to central London for the very first time. Nothing is locked in yet, which means founding sponsor branding, route design and family-zone input are all still on the table. Get in early and help shape it from day one.
One partnership, three race weekends, a whole lot of proud parents.
Partner across the portfolio and your brand shows up at every stage of a child's first steps into sport — from East London to Oxford to the streets of Westminster.